Both influencer marketing and data driven marketing are having a big impact in the world of business. Combining the two can help businesses boost their marketing campaigns and connect with their target audience like never before.
The more a business knows about its customers, the easier it is to find appropriate platforms on which to advertise and raise brand awareness. Using multiple platforms in a marketing campaign can help to reinforce the message and achieve maximum exposure.
Understanding your marketing needs.
We spend time to get to know your business, objectives and future plans – it is important that we understand your strategic goals as this will underpin any marketing project we deliver for you. We then create a schedule of work setting out our activities, timeframes and key deliverables against your budget.
Researching your market.
We will research your market, competition, clients and prospective clients as well as review your current marketing activities, approach and messaging. As a result of this, we will be able to define your USP, proposition and key messages, which underpin your brand – ensuring the elements that set you apart from your competitors are at the forefront and the values of the business are clearly articulated.
Setting your objectives and goals.
Strategy is at the heart of what we do – a clear and focused marketing strategy is essential to positioning your company effectively in the market and providing a framework for growth. We will understand your objectives from the scoping session and will have a clear understanding of your current position, profile and benchmarking in your sector from the market insight. We will create a strategy which is focused on meeting your business objectives and it will set out your key strategic deliverables to achieve success.
Planning your campaign.
Planning your campaign is a fundamental part of the process as there as so many different marketing tactics available to you, it’s important to ensure that the right ones are used to help you reach your target audiences. It will be specifically tailored to meeting your objectives and will pinpoint specific activities that need to be delivered over a set timeframe. It is important that your activities are consistent and integrated for maximum benefit and results.
Implementing your campaign.
Once the plan is in place, it’s time to deliver the campaign using the identified channels to your market and audience. At this point we will work with you on a retainer basis and act as your marketing team – ensuring activities set out in the plan are delivered on time and to budget.
Measuring your results
The critical part of our approach is to ensure that you have the right tools and metrics in place to measure your marketing activities – these should link to your business objectives and the objectives set out in your marketing strategy. We update our clients on a monthly basis and provide marketing reports to illustrate the impact of our activity.
- Over 1,254 professionals with unmatched data acquisition expertise
- Contacts of all the key decision makers and management level executives from your Target industry
- Select any Geography as per your requirements such as Zip Codes, SIC code, Industry Type, Employee Size, Title, Revenue, etc
- Build your list from over 500 million contacts present in our master database
- Database updated every after 45 business days
- Free List Update Services
- Guarantee on your ROI
- 24/7/365 customer support service