Data Cleansing

Data is a resource

Data is a resource like any other. It is dynamic and therefore needs to be constantly revised and reviewed to ensure that it fits the organization’s needs. With changing organizational landscape, the role of data changes as also the people handling it.

Research indicates that as much as 25% to 30% of collected information becomes corrupted over the course of just one year. Decisions made based on such information will correspondingly be erroneous and lead to losses and inefficiency.

Most businesses have huge databases but no strategy to curate resulting in corruption and decay. Corrupt, incorrect and duplicate records can lead to waste of marketing funds, turn away customers and missed opportunities.

The rate of decay of a database is higher for bigger databases, in terms of sheer number of records. If your data list gets populated by duplicate or redundant data, it leads to redundant communications reaching the customers and brings down the credibility of your brand.

There are many ways in which data can get corrupted. It could be caused by user entry errors, during transfer, during storage, or because of incoordination in different users/systems using different rules of interpreting the data.

Essential data cleansing operations

• Removing duplicates
• Retaining unique data
• Detect inaccurate data
• Correct corrupt data

We ensure that your data is complete, correct and ready for use. Accurate and validated data results in more efficient marketing, better market penetration, brand value and greater turnaround rates.